What this means for you
No action is required on your part. Your current plan and discounts remain unchanged; we’ll keep you informed along the way.
Network
T-Mobile has the Best Network in the U.S.*, with the most advanced 5G, the most towers, and a signal that reaches farther than ever.
Value
New ways to help you save with expanded mobile & home internet options, including value-rich plans with unlimited 5G data.
Benefits
Benefits from T-Mobile, like savings and perks on dining, travel, and entertainment at no extra cost – just for being a customer.
*Best Mobile Network based on analysis by Ookla® of Speedtest Intelligence® data 1H2025. Ookla trademarks used under license and reprinted with permission.
Last updated on October 15, 2025 at 11:14
Your local Cell.Plus team, committed for 30 years, excited to serve you through the transition to T-Mobile
Who is Cell.Plus, and what is our role in the transition?
Cell.Plus is a locally owned, Wisconsin-based company and long-time Authorized Agent for UScellular. For over 30 years, we’ve proudly served Wisconsin communities with personalized, in-store wireless service and support.
We are committed to remaining your trusted local connection. Our team will continue offering the service and expertise that has earned us UScellular Elite status for many years—while providing updates and answering your questions as more information becomes available.
Will my local store remain open?
Yes. All 18 Cell.Plus retail locations are open and ready to serve you, just as we have been for decades. Our teams remain dedicated to helping you stay connected with expert support, dependable service, and a local presence you can trust.
Where do I get updates as this transition progresses?
This FAQ page will be your most relevant and focused source for updates specific to Cell.Plus and our customers. As information becomes available from T‑Mobile and UScellular, we will continue updating this page to help clarify what it means for you.
For broader updates from each carrier, you can also visit the following corporate pages:
UScellular Newsroom
T-Mobile Newsroom
UScellular Investor Relations
T-Mobile Investor Relations
Coverage & Network Basics
What you need to know about spectrum, towers, and coverage.
What is the difference between spectrum, towers, and coverage?
Think of wireless service like a highway system:
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Towers are the physical structures that hold the carriers antenna’s —they could be a standard metal tower, water tower, or a structure on top of an existing tall building.
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Spectrum is the invisible radio frequency that travels between your device and the towers. Spectrum is the licensed radio frequencies regulated by the FCC that carriers use to deliver wireless service. It’s a limited public resource and carriers acquire access through auctions or private sale.
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Coverage refers to the geographic area where your device connects to the network. It depends on towers (the structures), antennas mounted on them (hardware managed by the carrier or tower operator), and the spectrum (radio frequencies) carrying the signal.
Who owns the towers?
UScellular currently owns the towers it has built across its regional network, including in Wisconsin. Under the agreement with T‑Mobile, those towers are not being sold. Instead, T‑Mobile will lease access to use those towers for at least 15 years as part of its network expansion.
What are Verizon and AT&T buying from UScellular?
Verizon and AT&T have both announced agreements to purchase select spectrum licenses from UScellular. These deals involve only spectrum assets—the invisible frequencies carriers use to deliver wireless service—and do not include towers, retail stores, or customer accounts.
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Verizon’s agreement involves approximately $1.0 billion for spectrum in the 850 MHz (Cellular), AWS, and PCS bands. The transaction is pending regulatory approval and customary closing conditions.
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AT&T’s agreement involves approximately $1.018 billion for licenses in the 700 MHz and 3.45 GHz bands. Like the Verizon deal, it is pending regulatory approval and contingent on the broader T‑Mobile transaction closing.
These spectrum sales are separate and distinct from T‑Mobile’s acquisition of UScellular’s wireless operations and customer base.
Will my coverage change in August?
No. There will be no immediate change to your wireless coverage in August. The transition to T‑Mobile’s network will take place over time, and additional details about coverage adjustments or improvements will be shared as information becomes available.
T‑Mobile’s announcement confirms that they will begin operating under a 15-year lease agreement on over 2,600 UScellular-owned towers after closing, with no loss of access to existing infrastructure
Will I still have coverage in rural areas?
Yes. T‑Mobile has committed (via the lease agreement) to using UScellular’s towers for at least 15 years, including in rural regions. Because these towers remain part of the network infrastructure, customers in rural areas will continue to have coverage, and continued improvements may come over time as networks are integrated.
How do these “mergers” work?
Clarifying what is being sold and providing basic knowledge about the sale.
Is this really a merger between T-Mobile and UScellular?
Not exactly. While people often use the word “merger,” this is technically a purchase agreement. T‑Mobile is buying UScellular’s wireless operations, including customer relationships, a portion of its licensed spectrum, and entering into a 15-year lease for access to UScellular towers.
Following the sale, UScellular has announced plans to change its name to Array Digital Infrastructure, reflecting its new role as a standalone infrastructure company focused on towers and connectivity.
Source: UScellular Press Release – July 24, 2025
What exactly is T-Mobile buying from UScellular?
T‑Mobile is purchasing:
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UScellular’s wireless customer base
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Retail operations (some corporate stores)
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About 30% of UScellular’s spectrum licenses
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Access to more than 2,600 towers through long-term leases
T‑Mobile is not acquiring UScellular as a company or purchasing Cell.Plus stores. Cell.Plus remains a locally owned business and is looking forward to building on our success under the T-Mobile banner.
What is UScellular keeping?
UScellular will continue to operate as a company and will retain:
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Ownership of its tower assets
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The majority of its spectrum licenses (about 70%)
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Its fiber and fixed wireless infrastructure
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Certain regional operations and roaming partnerships
Source: UScellular Press Release – May 28. 2024
Following the sale, UScellular has announced plans to change its name to Array Digital Infrastructure, reflecting its new role as a standalone infrastructure company focused on towers and connectivity.
Why is spectrum being sold separately to Verizon and AT&T?
Alongside the T‑Mobile agreement, UScellular announced the sale of additional spectrum licenses to Verizon & At&T in select regions, for approximately $1 billion. This is separate from the operational sale and is common in telecom, as spectrum is a regulated resource that can be sold or transferred independently.
No towers or customers were included in the Verizon or AT&T transactions, and there is no indication Wisconsin markets are affected.
Source:
What is the FCC's role in all of this?
The Federal Communications Commission (FCC) must review and approve any sale or transfer of licensed spectrum, along with evaluating competition and consumer impact.
This review process ensures that any wireless transaction—like the T‑Mobile or Verizon spectrum purchases—aligns with federal regulations and protects customer interests, particularly in rural markets.
The road ahead
Navigating our path as we move through the transition together.
What should I expect at my local store?
Your local store is open and operating as usual. The same team you know and trust is here to assist you, just as we have for decades.
As part of the T‑Mobile and UScellular transaction, agency-based stores like Cell.Plus are included in the transition. That means changes are expected, but many details—including timing and next steps—have not yet been finalized.
What we can assure you is this:
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You’ll continue to receive in-person service at your local store.
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Our team is committed to supporting you throughout this process.
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We’re actively working with our partners and will share updates as they become available.
This FAQ page will be kept up to date so you have a reliable place to check for answers.
What can I expect from Cell.Plus in the future?
For more than 30 years, Cell.Plus has supported the communities we call home. Many of our team members live and work right where our customers do. That local connection isn’t going anywhere.
As we transition into the T‑Mobile family, we remain committed to the same personal, face-to-face service you’ve counted on—helping you navigate this change with confidence, clarity, and care.
Hundreds of Google reviews across our 18 stores highlight the care and reliability of the Cell.Plus team—and we’ve made it a priority to personally respond to every single one for years. That’s just one way we show our commitment to listening, staying engaged, and earning your trust every day.
What happens to any offers/promotions I was taking advantage of?
No action is required on your part. Your current plan and discounts remain unchanged, and we’ll keep you informed along the way.
Source:
UScellular Website
Can I still activate a new line or internet plans on my current UScellular account?
Yes, you can. As we work to combine our networks, UScellular plans are still available today for new and existing customers.
Source:
UScellular Website
What will happen to my current wireless plan?
Your current UScellular plan and discounts remain unchanged, and we’ll keep you informed along the way. Plus, we’re working to unlock some additional new benefits from T-Mobile (coming soon), like savings and perks on dining, travel, and entertainment at no extra cost.
Source:
UScellular Website
How will I know when changes are happening?
This FAQ page is your best source for updates specific to Cell.Plus and our local stores. We’ll continue updating this page with new information as it becomes available.
You may also receive communications directly from T‑Mobile or UScellular about any changes to your account or service.
Still have questions?
Visit the UScellular FAQ page for additional answers or submit your question directly to us using the contact form below.
T-Mobile UScellular Transition FAQ Submission